When a new administration announced drastic cuts to foreign aid, severely impacting a prominent faith-based international humanitarian organization, The Lafayette Company was retained to navigate the crisis. Leveraging expertise in policy messaging and media relations, The Lafayette Company crafted a strategy to highlight the chaos of the reforms without exposing the client to retaliation. This included securing key media interviews, drafting and placing op-eds in influential outlets targeting sympathetic audiences, and engaging right-of-center and mainstream media, including a widely-circulated op-ed in The Washington Post. The Lafayette Company also supported high-profile events, such as testimony at the United Nations, advocacy seminars, and media events. Throughout the effort, The Lafayette Company elevated the organization’s CEO as a levelheaded, cooperative voice amid emotion-filled chaos. This case demonstrates The Lafayette Company’s core capabilities in crisis communications, targeted media placement, coalition building, and discreet advocacy to influence policy outcomes.
