Job Title: Digital PR Manager
Company: The Lafayette Company
Reports To: Morgan Martinez, Executive Vice President
Starting Salary: $47,000–$53,000
About Us:
The Lafayette Company is a boutique political communications firm based in Old Town Alexandria, Virginia. We specialize in providing strategic communication services to a diverse range of clients, with a focus on center-right and conservative policy and political communities. We are currently seeking a highly skilled full-time Digital PR Manager to join our growing team.
Key Duties & Responsibilities:
- Execute social campaigns across Instagram, TikTok, Facebook, LinkedIn and X, tailoring format and tone to each platform
- Use our proprietary AI powered platform to monitor coverage, track sentiment, and identify content opportunities in real time
- Develop ways to optimize company activity with common AI tools
- Write copy that fits our clients’ voice, whether that’s a punchy caption, a script, or a longer form post
- Create basic graphic images using Canva or a similar tool
- Track performance against key social media KPIs and translate findings into actionable recommendations for content strategy and optimization
- Update and maintain the company website in WordPress, including new pages, content updates, and basic site fixes
- Manage multiple client workstreams at once, often with same day or next day turnaround
- Stay ahead of platform algorithm changes and emerging trends, and bring that intelligence back to the team
- Identify creative, out of the box ways to engage on issues and capture opportunities that align with client priorities and goals
- Increase awareness and exposure of critical branded priority initiatives through paid advertising and organic promotion across social media and other digital platforms
- Develop regular reports tracking key metrics across digital platforms and communicate performance to key stakeholders
- Establish and maintain workflow processes and structure to keep execution effective across multiple issue areas at once
Qualifications and Experience
- A strong portfolio demonstrating short form video, photography, and social campaign work, including graphic design
- Deep, current knowledge of Instagram Reels, TikTok trends, platform algorithms, and social analytics
- Excellent copywriting and storytelling instincts, with the range to shift tone across clients and platforms
- Familiarity with social media management and scheduling tools
- Comfort working independently in a fast paced, deadline driven environment
- A creative mindset that generates ideas distinct enough to stand out in a crowded feed
- Willing to work in-person with the team in Old Town Alexandria, with periodic travel
- A bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
Salary and Benefits
- $47,000–$53,000 starting salary, depending on experience
- Generous paid leave, including parental leave
- Monthly healthcare contribution
- Employer contribution to retirement plans
- Flexible schedule with “on call” availability around holidays and weekends
Application Process
PLEASE READ CAREFULLY: To apply, please submit your résumé, cover letter, and a portfolio or reel link showcasing recent work to Morgan Martinez (morgan@thelafayettecompany.com) with the subject line: First Name Last Name — Digital PR Manager. Applications that do not follow this format will not be considered.
Candidates whose applications are shortlisted will be contacted for a phone interview. After phone interviews, candidates will receive a practical content or editing exercise. Those continuing in the process will be invited for an in-person interview.
The Lafayette Company is an equal opportunity employer.