Case Studies - The Lafayette Company

Case Study: Amplifying a Prestigious Graduate School’s Media Presence

August 11, 2025

For the premier graduate school specializing in national security and foreign policy, The Lafayette Company implemented a comprehensive communications program, including media bookings, op-ed development, and event planning. A cornerstone was a “newsmaker” events series, featuring panels with top scholars, lawmakers, and policymakers on timely issues like U.S.-China relations, ongoing turmoil in the Middle East, and the Ukraine-Russia conflict. The Lafayette Company handled all aspects, from panel assembly and outreach to broadcast networks for coverage and media for follow-up interviews — generating more than 100 earned media placements (including in A-list publications like The Wall Street Journal) and establishing experts as go-to sources in just the first year of engagement. These events not only boosted visibility but also positioned the institution as a thought leader in global affairs. This illustrates The Lafayette Company’s expertise in thought leadership, event execution, sustained media engagement, and building credible voices in competitive landscapes.

Case Study: Defending Student Rights After Unprecedented Assault by Major University

August 11, 2025

Following a university’s suspension of Greek life based on unsubstantiated allegations of hazing and alcohol abuse, The Lafayette Company was engaged by affected organizations to manage the response. Amid unconstitutional measures like no-contact orders and invasive investigations, The Lafayette Company collaborated with legal teams to develop a winning strategy, including rapid response operations, media pitching, and op-ed placements in national outlets. The Lafayette Company organized high-impact events, such as panels at prestigious venues, to nationalize the issue and amplify positive narratives about Greek life’s civic virtues. Thanks to an all-star collaborative team effort, these efforts led to the investigation’s swift closure, prevented similar overreaches at other institutions, and energized a network of millions of Greek students and alumni. This showcases The Lafayette Company’s strengths in crisis management, media relations, stakeholder mobilization, and protecting civil rights through strategic communications.

Case Study: Advocating for Effective Foreign Assistance Restoration

August 11, 2025

When a new administration announced drastic cuts to foreign aid, severely impacting a prominent faith-based international humanitarian organization, The Lafayette Company was retained to navigate the crisis. Leveraging expertise in policy messaging and media relations, The Lafayette Company crafted a strategy to highlight the chaos of the reforms without exposing the client to retaliation. This included securing key media interviews, drafting and placing op-eds in influential outlets targeting sympathetic audiences, and engaging right-of-center and mainstream media, including a widely-circulated op-ed in The Washington Post. The Lafayette Company also supported high-profile events, such as testimony at the United Nations, advocacy seminars, and media events. Throughout the effort, The Lafayette Company elevated the organization’s CEO as a levelheaded, cooperative voice amid emotion-filled chaos. This case demonstrates The Lafayette Company’s core capabilities in crisis communications, targeted media placement, coalition building, and discreet advocacy to influence policy outcomes.